This Women’s Day, Be Bold, Be Brave, Be YOU!

This Women’s Day in South Africa, we celebrate the incredible women of our country and the roads they’ve paved for others. We’re reminded of their bravery, strength, patience and resilience, and their incredible impact on the future female leaders of today. They have shown us the importance of taking the time to EMPOWER, HONOUR, and CELEBRATE the beauty and strength of women in our society today. In the words of our CEO & Co-Founder, Aisha Pandor, “We all have the ability to create the world we want to live in, to in essence make the future. When we recognise the incredible power we have, when we combine passion, purpose, skill and service to others, we can not only realise our dreams, but change the world.” 

  1. Why We Celebrate Women’s Day

Up until today Women’s Day in South Africa remains a significant public holiday that commemorates the hard-won freedoms women have realised, but also the long path that still needs to be walked. This usually takes the form of community events, marches, sports days, concerts or vigils. For the first time, however, South Africans will be marking this day remotely, virtually and while socially distancing from others. But let’s not let the rollercoaster that is 2021 stand in the way of making a difference because now more than ever before, South African women need your support. 

  1. How SweepSouth Values Women Empowerment

Deep within SweepSouth’s core values, we strongly believe in empowering the incredible women of our country. We aim to empower domestic workers in South Africa, creating a safe and reliable platform where they can leverage from a pool of dignifying work opportunities. As a company Co-Founded by a woman, with a strong female representation across departments and 97% female SweepStars on the platform, we understand the importance of women empowerment. 

  1. The Struggles We Still Face Ahead

The past year has emphasised the importance of empathy and being kind to others. For more details on why you should support your domestic worker during this time, view our fourth annual SweepSouth Report on Pay and Working Conditions for Domestic Workers Across Africa here. “We’ve gone through a pandemic that has brought about global health, employment and economic crisis, and it’s been hard on everyone,” says Aisha. This Women’s Day is a reminder for us all to reach out to one another, women to women and help build on our future. Together, we can help one another conquer our hopes and dreams. 

“Don’t undersell yourself, let your results speak for themselves, and when it comes to confidence, fake it till you make it (you will!),” says Aisha. 

4. How Can You Make a Real Difference In The Lives of Women this Women’s Day

Here are some tangible ways to recognise the day and, in many cases, put money directly into the pockets of those women who need it the most.

  • Jobs for women who haven’t worked

The nationwide COVID-19 restrictions has been extremely challenging for domestic workers, many of whom are the sole earners in their families. They spend every cent that they make on essentials like transport, food and supporting other family members. “The domestic workers who use our platform have received specialist and expert training in sanitising homes to the highest industry requirements. Domestic workers on our platform are the safest, most highly trained cleaning specialists available for your home and by supporting them you are helping to keep bellies full and families housed,” says Aisha.

  • Groceries for women on the breadline

Even though thousands of restaurant staff are heaving a sigh of relief as they can return to work, we’re all hearing the stories of 10 waitresses on a shift and not a single customer walking through the door. The same can be said for many industries.

The reality is that while they may be employed, many women whose income isn’t steady (like those who rely on tips), are struggling to feed their families. Consider sponsoring a woman-led household with groceries for a month or two. Services like Yebo Fresh deliver to traditionally under-served areas like informal settlements. In doing so, you can provide immense relief to those who are wondering what they’ll make for their family for supper this evening.

  • A visible symbol of support that helps women

You can show your support in a very literal way through buying Relate bracelets for yourself and your friends to wear. Their Mothers2Mothers bracelet supports this organisation which operates throughout sub-Saharan Africa caring for and training women, including HIV-positive mothers, to help them provide the best possible care for their children. Plus you’ll also be putting much-needed money into the pockets of the elderly disadvantaged women who make the bracelets. In frosted red, the bracelet embodies the passion and determination of the HIV-positive mothers who Mothers2Mothers employs, trains and empowers as mentor mothers. Orders can be placed via the website from as little as R30 each.

  • Support women-driven events and initiatives

Through online events, you can either contribute towards causes that help women while enjoying yourself or, if you’re a woman, empower yourself in various ways. On the Quicket events platform, for example, you can pick what works for you – from taking part in fitness classes to raise money for feminine hygiene products, to attending a women’s forum tackling pertinent local issues, to taking a self-defence class for women, to soaking up women’s poetry panels and women’s health workshops. You can also support a SweepStar who needs your help.

Meet SweepStar Thokozani Phiri! She needs your help to rebuild her life and improve her living conditions. After a dreadful flood that occurred last month, Thokozani lost everything leaving her and her 11-year-old daughter without a proper place to sleep. “We were living in a room that had holes which resulted in the rain drenching and damaging all my furniture,” she says.  Donate now!

  • Support that doesn’t cost a cent

Women’s Month is an ideal time to re-evaluate the beneficiaries for your MySchool MyVillage MyPlanet card and ensure that yours align with the causes you feel strongly about. For example, by adding the Dream2Teach Fund as a beneficiary, you’ll be contributing to the educational aspirations of South African youth, including women, every time you shop at Woolworths, Engen and other partner stores, at no cost to you. The Dream2Teach Fund plays a critical role in supporting education – and subsequent careers in the education field specifically. If you’d like to get on board and show your support, you can sign up for free at myschool.co.za or download the App.

  • A helping hand for women in tourism

Did you know that more than half of South African Airbnb hosts are women? These hosts have not been able to earn an income through home sharing since South Africa went into lockdown at the end of March. Airbnb has, however, made it possible to host an online experience. So, why not book a women-led Airbnb Experience? Not only will you be helping a South African woman earn some money, but you get to have tons of fun and possibly learn a new skill while doing so. It’s clear that there are still easy ways to make a significant impact this Women’s Month, despite lockdown realities. It just requires a little creativity, empathy and time.

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