Startup Lessons: Event-driven Customer Acquisition

We all know how important it is to track your site’s page views. But page-view information by itself is as useful as having a web site that tells people what you do without providing the means for them to take immediate action. Enter event-driven analytics. Event-driven analytics is a means of analysing user behaviour through events in real-time. This serves as an immediate feedback loop that you can harness to align your service or product to customer needs and ultimately increase the conversionĀ rate. In this post, I will share a story that highlights the importance of good event-driven analytics. Analysing … Continue reading Startup Lessons: Event-driven Customer Acquisition