Startup Lessons: Get Out Of The Building

One of the hardest things about building a startup is that you have absolutely no guarantee that people will like your idea. Added to that are other factors like having to convince a market to adopt something completely new and having to have (sometimes uncomfortable) conversations with strangers and potential customers. Overall, I’d say this business is not for the faint-hearted or risk-averse. Alen and I were reminded of this once again when we ventured out onto the streets of north Johannesburg in peak traffic to hand out SweepSouth flyers. This uncomfortable experience had us walking among cars with smiles … Continue reading Startup Lessons: Get Out Of The Building